States United States launched the first shop store transition strategy settle down "in the tower"

Author: vivi
Source: articlesbase.com

Learned
States United States
Transformation Strategies Group has officially launched stores, appliance stores, as the benchmark of Beijing store, Dazhong Electric Appliance Central
TV
Tower shop bear the brunt, according to the mode of GOME Group, the requirements of the new stores transformation medium and large shops in the industry in the tower known as the “Big Mac” stores to the size of annual sales of ten billion to become the undisputed Beijing appliance stores in the top spot in the whole country. The shop in the Tower renovation project shows the beginning of GOME stores formal transformation strategy surfaced. The pattern of these stores will be the country’s benchmark U.S. new stores in the country to replicate.

GOME Group, said Executive Vice President Wang Junzhou, Gome Group stores in transition, to follow the development of the industry track of the number of stores to break win relying solely on the traditional business model to improve shop floor efficiency single positive change. Tower store in the transformation of the transformation is not simple store layout, but Gome Group stores model the depth of reform.
Gome Group stores transformation strategy has been prepared more than a year, its new business model is also about to launch store, storefront business model in order to complete the successful transformation of the Tower stores beginning in March will be engineered into the stage along with a variety of operating systems and the internal structure supporting the reconstruction, the new model stores will be opened in late April.

Improve the quality of GOME single store stores operating mode adjustment

Present, relying on store size of market share is still a major Chinese home appliance retail competition model, the country only the number of professional home appliance chain store more than 2,500 stores in Beijing and Shanghai, a city of more than stores 100 or more, is already saturated. According to insiders, at present, in a city to open a new appliance store, appliance chain stores can only affect the operating efficiency, lowered output, and Ping-store efficiency, increase suppliers, channels and other multi-business operational costs, only exacerbated vicious competition in the industry, is also a great waste of social resources.

GOME After 2 years of investigations and studies, refining the advantages of the international peer stores and through third-party team on the domestic habits and needs of consumers research, introduced a new store operating model, and in large and medium electrical Full implementation of the new Central Tower shop business model, creating a new benchmark for consumer electronic stores shop.

According to Wang Junzhou, at present the international best single-store shop operating efficiency is 20 times the home appliance chain enterprises, developed electrical retail industry development path that, compared to the number of stores, sales volume, single-output is the shop the core competitiveness of the retail industry.

Currently, the best electronics stores in Japan with annual sales of 100 billion, while sales in the tower is the ability to store a maximum of stores, annual sales capacity of only about ten million, China has more than consumption in Japan ability and potential market, Gome Group stores through the business model transformation, one shop will have a significant increase output, medium and large stores in the tower will become a country in transition, the U.S. group’s first stop shop. The implementation of the new model will also change the high density of Chinese home appliance chain network structure.

Fine merchandise planning additional 30 000 products

Dazhong Gome Group stores new store model in the tower structure in the goods were fine adjustment, while maintaining
TV
,
Air conditioning
,
Refrigerator
,
Washing machine
Traditional electrical advantages, will focus on strengthening
Mobile
, Digital, computer and other categories of goods and a large number of 3C relevance
Fitting
Commodities, in the kitchen, small appliances and other electrical appliances of life, the new model will be in accordance with consumer needs and shopping habits of more sub-categories, such as in the other home appliances stores, kitchen and bathroom counters of small appliances in accordance with the brand division, while the tower shop is in accordance with consumer demand and product features, the construction of the different thematic exhibition, consumers can select the orientation according to usage requirements related to product showroom for purchase.

“New model store positioning cover all consumer electronics users, therefore, whether the traditional home appliances or 3C, home appliances will be fully reflected.

I am China Manufacturers writer, reports some information about darner , fastener gun.