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Back Links And Bangkok
By Lawrence Westfall
Most webmasters know how important it is to have relevant links from other sites pointing back to theirs. These are called one-way, incoming links. The search engines look for this with their spiders and bots and figure you must have a great site if someone else in a related field is pointing to it.

The problem is that webmasters and internet marketers are aware of this, but many brick and mortar, small business owners are not. They figure that all they have to do is get a domain name, put up a web site, and the traffic will immediately follow. Not so.

I have seen this with many business owners from Thailand - especially from Bangkok, Pattaya and Phuket. Many of these owners are foreigners - or Farangs - and most are not web savvy. They are very good with their restaurant, bar, guest house or any other business - but need some help marketing on line.

What they don't realize is the connection between having a visible web site and the impact it will have on their "real" business. People who see their site online are likely to visit them when

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